Worksport's Reg A+ Funding is Paving the Way to Sustainability

November 10, 2021

Worksport, the leading manufacturer of innovative covers for light trucks, is using forward-thinking technology to make a positive, lasting impact on the electric vehicle & sustainable energy industries.

Steven Rossi, CEO of Worksport, founded the company with a mission to deliver the highest quality covers to truck owners around the world. As an innovator in the space, Worksport is creating a brighter and more sustainable future by delivering high-quality, environmentally friendly products to the market.

Since its inception in 2011, Worksport has experienced exponential growth, year after year. With dedicated leadership, a radical mission, and skyrocketing demand, Worksport has its sights set on diversifying into renewable energy as the next chapter in its success story. With a winning strategy and forward-thinking leadership to drive it forward, Worksport launched its Regulation A+ capital raise on DealMaker.

Worksport Raise Powered by DealMaker

Worksport had several key goals for their Reg A+ capital raise. Among them was meeting the funding goals and establishing strong relationships with their investors. Worksport also needed a way to manage their communications with investors in an organized and meaningful way.

By leveraging DealMaker’s robust communications capabilities, the Worksport team kept investors engaged with the company, both throughout the raise and post-raise. In addition to meeting their funding goals and fostering investor loyalty, Worksport also wanted a digital solution that would simplify the most challenging and time-consuming aspects of the raise. By engaging DealMaker, Worksport eliminated their pain points in automating investor KYC, document control and payments reconciliation features.


DealMaker's Solution

Worksport had an initial target to raise $4million USD over the span of 12 months. By utilizing the DealMaker platform, they were able to cut this time to just two and half months, engage and onboard all their investors and exceed the amount they initially set out to raise. The Worksport team also relied on the 3rd party contacts provided by the DealMaker team to ensure their raise was set up for success.

“We completed this raise four times faster than expected! The DealMaker platform was very robust and there was not a single investor incident during the process, which was very important to us.”

Drastically Reduced The Cost of Raising Capital

Worksport concluded that DealMaker was the best platform for their raise based on a careful comparison of equity crowdfunding platforms. It was clear to Worksport that they could achieve cost savings, otherwise impossible on any other platform.

Without DealMaker, conducting a raise of this scale would have required Worksport to hire multiple full-time employees, costing the company both time and money to ensure a seamless investor journey. Worksport ultimately closed a multi-million dollar deal, spanning over four hundred investors through DealMaker’s robust platform and kept that money in their pocket.

Free Up Resources to Focus on The Business

Raising capital is a critical component of running a business, however, without the right tools, it can quickly become a drain on company time and resources, needed to support other areas of business. With skyrocketing demand and endless market opportunities to explore, Worksport is always in search of more time to spend on other aspects of business such as expansion and diversification. Worksport freed up countless hours and dollars by using DealMaker on its Reg A+ raise.

Utilizing Dealmaker not only saved us money, but it allowed us to concentrate our efforts on other things. As a business that's raising capital, you also want to look at what you're going to do with that capital and so focusing on the business and creating deals was much more important to us.”

Two pickup trucks in a grass field with text that states "mobile power when you need it" and "recharge anywhere, everywhere."

What’s Next For Worksport?

With the recent success of their Reg A+ raise and demand booming, Worksport is not taking any pit stops on its drive to the top.

“We are not looking to stay dormant in one single area, we believe as a company that the cover line is just our core business, it’s what we can really use to expand and make a profitable operation. The next stage is sustainable transport & portable energy. It is no longer just the trucking covers but also the battery pack, it will be the world's first portable, modular, and scalable power of its type.”



Ready to get started?
Reach out to DealMaker and embrace the future of capital raise transactions.

Monogram Case Study - DealMaker (Embed)

When VCs said no, Monogram turned to retail investors. That decision powered their rise from startup to publicly traded company—and even helped them raise an additional $13M privately after their Nasdaq debut.

Monogram at NASDAQ celebration

The Challenge: Raising Capital on Their Terms

The Challenge: Raising on Their Terms

Monogram Technologies was founded with a bold vision: to revolutionize orthopedic surgery with a robotic joint replacement system using custom 3D-printed joints. The market for this technology is massive—approximately $19.6 billion, with over 1 million knee replacements per year. But it's a capital-intensive, regulation-heavy space—and traditional VCs weren't biting.

Instead of compromising, co-founders Dr. Doug Unis and Ben Sexson went all-in on a different path: retail capital. Why?

  • Control and ownership: Not only were they able to raise the capital they needed to grow the business—they did it on their own terms.
  • Long-term asset: They wanted to build an army of true believers who wanted to see the company succeed and would continue to reinvest over the years.
  • A value-add network: Raising from retail allowed Monogram to amass a waiting list of thousands of patients eager to participate in future trials.
  • Aligned incentives: Their mission to improve patient outcomes and build a better future for those struggling with joint pain resonated with retail investors.

The Power of Retail: Monogram's Capital Journey

Start Date End Date Type Platform Amount Raised # Investors
3/13/193/31/20A+SeedInvest$14,588,6686,000
11/16/201/16/21A+StartEngine$2,965,5018,000
1/17/212/18/22A+StartEngine$23,647,85314,082
7/15/223/16/23CFDealMaker$4,673,0002,249
3/1/234/8/23A+Republic$232,275120
3/1/235/23/23A+DealMaker$15,958,3645,198
5/18/23-Nasdaq listing
7/2410/24Unit OfferingDealMaker$12,990,1032,745

Monogram Capital Raise Timeline

Monogram's first direct-to-investor raise was a $14.6M round in 2019. Since then, Monogram has raised retail capital six additional times, using Reg A+ as a springboard to a Nasdaq listing in 2023.

Each raise brought in new believers—and more importantly, kept bringing them back. That's the long-term power of retail capital. It's not just one campaign—it's a compounding asset that grows with the business.

$80M+
Raised across seven campaigns
~40,000
Investors championing Monogram's vision
20%
Of each raise came from previous investors

Marketing Excellence

DealMaker Reach provided strategic investor acquisition services, helping Monogram connect with the right audience through high-impact channels.

Premium Publications

Targeted campaigns in premium publications like Morning Brew captured qualified investors

High-Engagement Webinars

Engaging events that generated over $4.3 million in investments

Community Building

Strategic approaches that fostered a loyal shareholder base

Investment Momentum

Innovative approaches that amplified investment momentum

Monogram's Journey to Success

Monogram's journey has been defined by relentless innovation, strategic fundraising, and breakthrough advancements in robotic-assisted joint replacement. From early-stage research to a Nasdaq listing and beyond, Monogram's milestones reflect its evolution into a pioneering force in orthopedic surgery:

  • Filed its first patent application in 2017
  • Conducted clinical studies at UCLA and University of Nebraska
  • Expanded the team with key hires
  • Attracted a top-tier advisory board to guide clinical innovations
  • Signed their first distribution partnerships
  • Made headlines with cutting-edge live demonstrations
  • Secured 501(k) FDA clearance for the mBôs surgical system

Nasdaq Debut & Beyond

In May 2023, Monogram Orthopaedics successfully listed on the Nasdaq—a significant milestone offering liquidity and growth opportunities for the company.

For most companies, that would be the end of their story in the private markets. But for Monogram, it was just the beginning of a new chapter.

Public perception says you can't raise privately post-IPO. Monogram proved that wrong.

Defying conventional fundraising norms, Monogram raised an additional $13 million from private investors, powered by DealMaker. This move highlighted the power of a dedicated investor community and provided additional strategic growth capital. Meanwhile, strategic digital marketing for the private offering helped boost the public share price—a win-win for the company and its investors, both public and private.

This was retail capital at its best: strategic, repeatable, and aligned.

One vision. Zero compromises.

This wasn't a one-time raise. It was a multi-year capital strategy.

Retail capital helped Monogram:

  • Go from concept to commercialization without relying on VCs
  • Retain ownership and control in a high-burn industry
  • Build a base of loyal shareholders who invested not once, but over and over again
  • Uplist to the Nasdaq, and still keep raising post-IPO

This is what makes retail capital different. It doesn't expire—it compounds. And DealMaker is built to maximize that long-term value.

Dr. Doug Unis Quote
Ben Sexson Quote

Ready to Raise Capital on Your Terms?

Whether you're pre-revenue or post-IPO, DealMaker gives you the infrastructure, support, and strategy to raise from the people who believe in you most.

Explore Raising Capital with DealMaker
DealMaker Logo

The ultimate technology for raising capital online

Talk to the experts
The ultimate technology for raising capital online - talk to the experts