Graze Raises $5M Reg A+ on DealMaker Platform

December 31, 2023

‍‍

Graze Robotics Case Study

$5M

Raised through Reg A+

2,400+

Investors onboarded

25%

Webinar conversion rate

255%

Peak marketing ROAS

Revolutionizing Commercial Landscaping

Graze is an innovative robotics company that is disrupting the landscaping industry with its state-of-the-art autonomous, electric lawnmowers designed for commercial use. By streamlining the mowing process and enabling businesses to run like clockwork, Graze intends to increase landscaping margins through robotic mowers that are 100% autonomous.

The US commercial landscaping industry has experienced rapid growth in recent years, valued at over $128 billion. However, this growth has been accompanied by several challenges that have plagued companies in the sector.

"Despite industry challenges, Graze recognizes innovation's value as critical to transformational change in the commercial landscaping industry."

Graze innovative lawnmowers on large field

Advanced Technology Platform

By incorporating machine learning, computer vision, and robust sensor systems, Graze has created a mower capable of mapping and navigating even the most complex job sites intelligently. Whether it's carefully avoiding obstacles like trees or steep terrain or gathering data to continuously improve its performance in terms of efficiency and aesthetic quality.

"The innovative lawnmower uses machine learning and computer vision to map job sites, plan and execute mowing paths, and avoid obstacles reducing overall labor costs."

One of the key features of Graze's lawnmowers is their 100% electric design, which eliminates the need for costly fuel and the actuated mow deck allowing the mower to adjust mowing height based on grass length. Not only does this eliminate the need to buy gas or oil, but it also allows users to switch between different types of terrain easily and gives them more control over the speed and cutting height of the blades.

Landscape companies can cut operating costs and increase their profits by deploying Graze mowers during evening hours. Equally important, by using greener alternatives like Graze's electric mowers, operators can help reduce their overall environmental impact.

The Capital Raising Challenge

To bring their innovative technology to market at scale, Graze needed significant capital investment. They faced several key challenges:

Reaching and educating potential investors about their innovative technology
Creating a compelling investment story that would resonate with retail investors
Managing a complex compliance process for their Regulation A+ offering
Optimizing marketing spend to acquire investors at a sustainable cost

After evaluating their options, Graze determined that a self-hosted capital raise would provide the control and visibility they needed to successfully fund their growth while building a community of engaged investors.

DealMaker's Solution

When Graze decided to pursue an equity crowdfunding campaign, they chose DealMaker as their partner for their self-hosted capital raise.

DealMaker took a multi-channel approach to maximize Graze's return on investment for their marketing campaign. Through their in-house agency DealMaker Reach, they ran an omni-channel campaign leveraging Facebook, YouTube, TikTok, Google discovery, search, as well as multiple media partnerships, and Jerry News.

"Our highest-performing channels delivered an average funded ROAS (return on ad spent) of 194%, 214%, 255%, and 204%, respectively."

While the campaign was live, DealMaker assisted Graze in hosting multiple webinars to guide and convert investors that were stalled. By the end of the campaign, they had helped Graze reach a total of 443 investors through webinars, of which 25% went on to invest, resulting in additional funding of $445,208.

Impact & Results

Leveraging DealMaker's patent-pending investor scoring and funnel tagging capabilities meant Graze could track investor activity and optimize marketing channel investments and tactics to drive subscriptions and optimize ROI.

"Graze ran a successful Reg A+ campaign on DealMaker's powerful online capital-raising platform, raising $5 million from more than 2,400 investors."

The campaign's success has allowed Graze to accelerate its growth plans, expanding manufacturing capabilities and investing in further technology development. With the capital raised through DealMaker's platform, Graze is now positioned to transform the commercial landscaping industry with their autonomous electric mowers.

Key benefits of working with DealMaker included:

Streamlined compliance for their Regulation A+ offering
Data-driven marketing optimization for investor acquisition
Superior investor experience through the self-hosted platform
Ongoing investor relations support to enhance conversion rates
Real-time analytics and reporting throughout the campaign

‍

Monogram Case Study - DealMaker (Embed)

When VCs said no, Monogram turned to retail investors. That decision powered their rise from startup to publicly traded company—and even helped them raise an additional $13M privately after their Nasdaq debut.

The Challenge: Raising Capital on Their Terms

The Challenge: Raising on Their Terms

Monogram Technologies was founded with a bold vision: to revolutionize orthopedic surgery with a robotic joint replacement system using custom 3D-printed joints. The market for this technology is massive—approximately $19.6 billion, with over 1 million knee replacements per year. But it's a capital-intensive, regulation-heavy space—and traditional VCs weren't biting.

Instead of compromising, co-founders Dr. Doug Unis and Ben Sexson went all-in on a different path: retail capital. Why?

Control and ownership: Not only were they able to raise the capital they needed to grow the business—they did it on their own terms.
Long-term asset: They wanted to build an army of true believers who wanted to see the company succeed and would continue to reinvest over the years.
A value-add network: Raising from retail allowed Monogram to amass a waiting list of thousands of patients eager to participate in future trials.
Aligned incentives: Their mission to improve patient outcomes and build a better future for those struggling with joint pain resonated with retail investors.

The Power of Retail: Monogram's Capital Journey

Start Date	End Date	Type	Platform	Amount Raised	# Investors
3/13/19	3/31/20	A+	SeedInvest	$14,588,668	6,000
11/16/20	1/16/21	A+	StartEngine	$2,965,501	8,000
1/17/21	2/18/22	A+	StartEngine	$23,647,853	14,082
7/15/22	3/16/23	CF	DealMaker	$4,673,000	2,249
3/1/23	4/8/23	A+	Republic	$232,275	120
3/1/23	5/23/23	A+	DealMaker	$15,958,364	5,198
5/18/23	-	Nasdaq listing
7/24	10/24	Unit Offering	DealMaker	$12,990,103	2,745

Monogram Capital Raise Timeline

Monogram's first direct-to-investor raise was a $14.6M round in 2019. Since then, Monogram has raised retail capital six additional times, using Reg A+ as a springboard to a Nasdaq listing in 2023.

Each raise brought in new believers—and more importantly, kept bringing them back. That's the long-term power of retail capital. It's not just one campaign—it's a compounding asset that grows with the business.

$80M+

Raised across seven campaigns

~40,000

Investors championing Monogram's vision

20%

Of each raise came from previous investors

Marketing Excellence

DealMaker Reach provided strategic investor acquisition services, helping Monogram connect with the right audience through high-impact channels.

Premium Publications

Targeted campaigns in premium publications like Morning Brew captured qualified investors

High-Engagement Webinars

Engaging events that generated over $4.3 million in investments

Community Building

Strategic approaches that fostered a loyal shareholder base

Investment Momentum

Innovative approaches that amplified investment momentum

Monogram's Journey to Success

Monogram's journey has been defined by relentless innovation, strategic fundraising, and breakthrough advancements in robotic-assisted joint replacement. From early-stage research to a Nasdaq listing and beyond, Monogram's milestones reflect its evolution into a pioneering force in orthopedic surgery:

Filed its first patent application in 2017
Conducted clinical studies at UCLA and University of Nebraska
Expanded the team with key hires
Attracted a top-tier advisory board to guide clinical innovations
Signed their first distribution partnerships
Made headlines with cutting-edge live demonstrations
Secured 501(k) FDA clearance for the mBôs surgical system

Nasdaq Debut & Beyond

In May 2023, Monogram Orthopaedics successfully listed on the Nasdaq—a significant milestone offering liquidity and growth opportunities for the company.

For most companies, that would be the end of their story in the private markets. But for Monogram, it was just the beginning of a new chapter.

Public perception says you can't raise privately post-IPO. Monogram proved that wrong.

Defying conventional fundraising norms, Monogram raised an additional $13 million from private investors, powered by DealMaker. This move highlighted the power of a dedicated investor community and provided additional strategic growth capital. Meanwhile, strategic digital marketing for the private offering helped boost the public share price—a win-win for the company and its investors, both public and private.

This was retail capital at its best: strategic, repeatable, and aligned.

One vision. Zero compromises.

This wasn't a one-time raise. It was a multi-year capital strategy.

Retail capital helped Monogram:

Go from concept to commercialization without relying on VCs
Retain ownership and control in a high-burn industry
Build a base of loyal shareholders who invested not once, but over and over again
Uplist to the Nasdaq, and still keep raising post-IPO

This is what makes retail capital different. It doesn't expire—it compounds. And DealMaker is built to maximize that long-term value.

Ready to Raise Capital on Your Terms?

Whether you're pre-revenue or post-IPO, DealMaker gives you the infrastructure, support, and strategy to raise from the people who believe in you most.

Explore Raising Capital with DealMaker